Is Bigger that much better?

Allocate Software received a recent accolade, which upset me. Especially since they are constantly ripping NHS trusts off by over charging for their product and services. As a small provider with a better value proposition, how is it possible to get through to procurement bodies who don't always understand the needs of the people using the solutions. I am sure many of the vendors feel the same but for someone who is passionate about the 3 Blue Dots offering, can't just accept this preposterous situation.